Clients

Flows (connections)

New connection

Recent leads (audit log)

Wiring each source

WordPress

Create a connection (source=WordPress) with a field_map keyed by your form's field names. In the form plugin (Elementor Pro / WPForms / Gravity / Fluent) add a Webhook action pointing at the connection's webhook_url.

Google Ads

Create a connection (source=Google Ads) with a field_map keyed by Google column IDs (EMAIL, FULL_NAME, PHONE_NUMBER, …). In Google Ads → the Lead Form asset → Webhook integration, paste the connection's google_webhook_url as the URL and its google_key as the Key. Click “Send test data”.

Meta Lead Ads

All Pages share one app-level callback: . In the Meta app (Sorbet-MCP) → Webhooks → Page, set the Callback URL to that, the Verify Token to the server's META_VERIFY_TOKEN, subscribe to the leadgen field, then subscribe each client Page to the app. Create a connection (source=Meta) per Page with its meta_page_id + long-lived meta_page_token; field_map keys are the Meta form field names (email, full_name, phone_number, …).